Job description
About us
At MWS, we are on a mission to become the home of game-worn culture. We do this by connecting global fanbases to the ultimate fan item: game-used and signed jerseys from the world's biggest athletes and brands around the world. We accelerate engagement, interaction, and revenue by enabling our customers to access pieces of sporting history, while raising funds for the causes that matter most to our partners. We do it all live from the moment the game starts.
With more than 350 partners globally, we are the outright market leaders in our industry. We see ourselves as innovators, constantly looking for new ways to surprise and delight our audience.
About the role
As the Marketing Director US, you are responsible for positioning and growing the MWS Brand in the US to become a dominant player in the collectors' market. You will own and drive the US marketing strategy, identifying directions and opportunities across all consumer touchpoints to connect with fans and collectors.
You are the driving force behind our growth in the region, managing the US budget and media investment while executing activities ranging from partner activations to major events like the World Cup.
Your responsibilities include:
Strategy & Execution: Driving the US marketing strategy and overseeing activations across the full marketing spectrum.
Partnership Maximization: Launching and activating major partnerships in soccer and basketball to expand the MWS brand impact.
Brand Awareness: Creating US-specific marketing strategies to grow brand awareness and position MWS as the ultimate home of match-worn shirt culture.
Campaign Management: Executing brand campaigns and activations for major global events, such as the World Cup.
Financial Oversight: Managing the US marketing budget and maximizing marketing ROI.
Stakeholder Management: Working closely with the Head of Partnerships US, the Business Development team in Dallas, and the Global Head of Brand Marketing in Amsterdam.
Team Leadership: Managing US agencies and potentially overseeing a Media Manager.
We are looking for the following skillset:
Experience: 10-15 years of broad experience in brand marketing.
Education: Bachelor’s degree in Marketing, Communications, or a relevant field.
Sports Expertise: Deep knowledge of sports marketing and a passion for the industry—you "live and breathe" sports.
Marketing Depth: Expertise in digital marketing, communications, and influencer marketing, with the ability to work effectively with creative teams.
Project Management: Strong organizational skills, attention to detail, and the ability to work under pressure in an agile environment.
Communication: Excellent communication and stakeholder management skills.
Legal: A US passport or valid working rights for the US.
What We Offer
Informal and Sporty Environment: An informal, international, and sports-focused work environment.
Room for Initiative and Impact: Plenty of room for your ideas and the opportunity to make a real impact.
Hospitality seats: Enjoy a great match at one of our business seats at clubs all over the world.
Health insurance reimbursement: We cover the expense of a healthcare plan, because health comes first!
All equipment you need: We provide you with a MacBook, mouse and keyboard of choice. Need anything else? Let’s talk!
Company events: Multiple times per year we organise formal and not so formal events in our office and elsewhere, which you can later even out in the gym.
Remote work: You can work from anywhere in the US - with a strong preference for east coast due to the time difference with the headquarters in Amsterdam.
Our procedure consists of the following rounds:
Introductory video call with our Talent Acquisition Manager (± 20 min)
Assessment and personality questionnaire (± 120 min)
Online interview round 1 (± 45-60 min)
In-office interview round 2 (± 45-60 min)
Before the in-office interviews we request every candidate to complete a personality questionnaire, which gives us insight as to how your personality could add value to the team.
If all goes well we will provide you with an offer letter and we can welcome you to the
team!
Grab this opportunity and conquer the international football world with us!
Don’t hesitate to reach out to Ruben Boerefijn directly.
Email: Ruben@matchwornshirt.com
or
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